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Hero Group Strengthens its Experiential Capabilities, with Strategic Partnership with Giant Step

In an effort to further provide our clients with integrated and innovative breakthrough ideas, Hero Group is proud to announce its strategic partnership with award winning experiential agency, Giant Step.

“I’ve always been a fan of Giant Step and their events going back to my days as a club-goer in New York City. With this strategic partnership, Hero Group can now expand its experiential services to include a wider range of both traditional and nontraditional event offerings.  Additionally, Giant Step’s endemic connection to entertainment and culture will help us further deliver impactful campaigns for our clients, who are looking to win with Gen-Y and Gen-Z”.

– Joe Anthony, CEO, Hero Group

This partnership gives Hero the ability to create custom experiences in key influencer markets globally, execute national sponsorship activations around sports, art, music and other lifestyle platforms, as well as activate national on-premise promotions and sampling initiatives.

“Throughout our history, Giant Step has always done its best and most groundbreaking work through collaboration, whether it’s been with musicians like Janelle Monae or brands like Samsung and Absolut. We look forward to working with Joseph and his team at Hero Group to continue that spirit.”

Maurice Bernstein Co-Founder & CEO, Giant Step.

The partnership between Hero Group and Giant Step will further extend our ability and commitment to crafting innovative and comprehensive ideas that turn brands into Heroes!

About Giant Step

Giant Step started as an underground music club, helping to launch the careers of Daft Punk and Amy Winehouse, and now creates award winning experiences for brands including; Samsung, Intel, Absolut and Western Union.

Giant Step specializes in data driven audience targeting, integrated campaigns, experiential programs and music supervision.

About Hero Group

Hero Group is a digital-first creative and media agency that specializes in helping brands target and influence Millennials and Gen-Z consumers.  We focus on helping brands identify their broader cultural purpose, while using storytelling, content strategy and social platforms to engage their target consumers in the most relevant manner possible.  Hero Group works with some of the biggest and most prominent challenger brands in the market, including; Pepsi, Pfizer, Hennessy, Dream Corps, amongst others.

All New Episode of Hero Talk with Ross Martin

Hero Talk episode 5 features Ross Martin, former EVP of Marketing at Viacom and founder and CEO of Black Bird, a marketing and business innovation firm.

Ross Martin shares with our host, Joe Anthony, his passions, his experience during his 13-year career at Viacom, and what drove him to leave the company to create his own start-up, Blackbird. This interview is both entertaining and insightful.