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wearemillennial

Hero Group is a full service creative agency built for a digital world. We use creativity, media and technology to develop purposeful campaigns that grow our clients business while making a positive social impact.

WHAT WE DO

Integrated and creative marketing agency specializing in Millennials

MILLENNIALS

Educating our clients on the behavioral values, lifestyle trends and psychographics shaping the Millennial mindset.

WHAT WE DO

We develop big integrated ideas, rooted in a digital philosophy that inform, inspire and empower Millennials to take action.

WE BUILD BRANDS
ONE GREAT IDEA AT A TIME

THINK

Millennial consumers are the most complex generation in World history. Hero invests heavily in understanding this consumer group and the cultural trends that drive their lifestyle choices.

 

CREATE

We believe that creativity can change the world! We work hard to develop ideas that make our clients brands more than just products but active contributors to their target consumer’s lifestyle.

ENGAGE

Millennial consumers don’t want marketing; they want experiences. We strive to develop marketing campaigns that not only inform but engage and inspire consumers to action.

EMPOWER

The most successful brands are the ones that empower their target consumers to evangelize their message for them. Millennial consumers must feel included in the development, design and dissemination of and any brand communication strategy.

THE HEROES

Joseph Anthony
Joseph Anthony

Founding Hero

Joseph Anthony has been a youth marketing pioneer for close to 20 years. Anthony, currently oversees all agency activity for Hero.

Kwadwo Tufuoh
Kwadwo Tufuoh

Vice President of Client Services

Kwad is an 18-year marketing veteran with experience across a broad range of industries and Fortune 500 brands. His account leadership has consistently helped clients transform general consumers into passionate brand advocates.

Tru Pettigrew
Tru Pettigrew

Chief Strategic Officer

Tru is an award winning marketing executive, inspirational speaker and a champion of and for Millennials. Tru leads Hero’s strategic and consumer insights practice.

Rich Schlansker
Rich Schlansker

Head of Production

Rich is a video and television production veteran who has been working in the industry going on 25 years. Rich has led production teams that ran shows for VH1, MTV and other Viacom owned networks.

MILLENNIALS ARE
AT THE OF WHAT WE DO ?

OUR SERVICES

DIGITAL

From social media to search. At Hero, digital isn’t just a service we offer it’s a part of everything we do.

CREATIVE SERVICES

Hero provides world-class award winning creative and advertising services via a full service creative department.

INSIGHTS

Trendspotting, Focusing groups, ethnography work, qualitative research, we use every tool available to achieve your goals.

MEDIA

We’re not a media agency but have done our share of media campaigns.  If we can’t do it we have friends who can help!

BRAND STRATEGY

Our Brand Strategy group works to help brands clarify, define and come to consensus on their brand DNA, brand values, brand positioning, key messages, and target audiences.

CONTENT

Our team of entertainment marketers work with our clients to develop strategic and effective ways to leverage original content as a medium of brand promotion.

EXPERIENTIAL

At Hero we believe in the power of human experiences and their ability to inspire consumer to action.

PRODUCTION

We get your work done!

NEED IDEAS ? LET'S CHANGE THE WORLD
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