Copyright 2014 Hero. All Rights Reserved
We believe that every brand
can be a “HERO” by not just selling products
and services but by empowering consumers
to perform purposeful acts that enrich
Often referenced as the Hero generation, Millennials are widely considered to be the generation that will save the world. Driven by a moral compass that makes them less interested in brand propositions and marketing campaigns, this generation is more concerned with a brands principals, passion and reason for being. At Hero we call this “The Power of Purpose!” Brands must exhibit purposeful behavior that is less about making a profit and more about making a difference.
With millennials, it’s not what you say but how you say it that’s important. As a boutique sized agency one of our advantages is our inherent understanding of consumer lifestyle trends. We stay atop of these trends and leverage those insights to keep our clients positioned on the cutting edge. We have developed a methodology that helps us identify the common ground between our client’s value proposition and those trends, thus resulting in more impactful communications and relationship building marketing campaigns.