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Copyright 2014 Hero. All Rights Reserved

ADIO CAMPAIGN

adiomagt

adiomagb

adioslog

Adio Relaunch

Iconic Footwear brand Adio tapped us to create their campaign to re-launch the brand.

All I Know Campaign

We executed an integrated brand campaign that consisted of print, digital and an interactive application.

adio01

adio02

ADIO FOOTWEAR

60 sec. spot

pfh03

pfh04

pfh00

pfh02a

pfh01

GRACE NUFF HYDRATION

ADVERTISING CAMPAIGN
THE BRIEF

Develop a communication strategy and creative ad campaign that uniquely positions Grace Coconut Water as the preferred coconut water brand in NYC.

WHAT WE DID

Developed an integrated ad campaign leveraging the brands Caribbean heritage.

graceny

graceoffice

gracenyw

nycfull

officefull

graceproduct
productoffice

STREET SCIENCE FOUNDATION CAMPAIGN

The Foundation

The Street Science Foundation was created to helps kids in need of an inspirational spark. The goal is to push them toward academic achievement while helping them to uncover their inner genius.

LIFE’S REAL! GET SMART!

tv spot

NINTENDO DS

THE BRIEF

Nintendo was looking to build relevance and market share  for the DS console and software titles amongst women 18-34.  We were tapped to help identify a female celebrity that had a high impact amongst the target audience and build an integrated campaign to help create excitement and awareness around the product the offerings.

WHAT WE DID

We identified and led all negotiations to acquire Mega Super Star Beyonce Knowles. An integrated team of agencies was led  to develop the brands first ever globally integrated campaign, which included two TV spots, Tour Sponsorship, Digital and PR initiatives.

sweatlogo

FITNESS FESTIVAL

Produced multi Day Fitness Festival called SweatUSA featuring industries top celebrity trainers.

U.S. ARMY

foylogo

A LOOK BOOK

FOR IPPOLITA

THE BRIEF

Ippolita was looking for a makeover of their current website.

WHAT WE DID

UI/UX Direction and Design

A LOOK BOOK

FOR IPPOLITA

THE BRIEF

David Webb was looking for a makeover of their current website.

WHAT WE DID

UI/UX Direction and Design

STORY HALF TOLD

FOR PFIZER
THE BRIEF

Pfizer wanted to develop a campaign that elevated public understanding of metastatic breast cancer (MBC), dispelled misperceptions, combatted stigma and expanded the overall breast cancer conversation to be more inclusive of metastatic breast cancer. This unbranded campaign was to focus on supporting women with with metastatic disease in multiple aspects of their lives – at home, the doctor’s office, the workplace and in society at large. The directive was to develop a content driven campaign that leveraged social media as a platform for storytelling.

WHAT WE DID

Hero developed A Story Half Told, photo essay campaign, which commissioned well known, influential photographers to capture the daily lives of women with metastatic breast cancer. While these photographs document the realities of metastatic disease, their purpose is to show how these women are living their lives to the fullest.  Content was distributed across social platforms including; Facebook, Twitter, Instagram and YouTube. The program was nominated for a 2016 Cannes Lion and 2016 Sabre Award.

sht image collage large

HOLLEY KITCHEN & ANGELO MERENDINO

sht imac

sht instagram

sht devices

THE DREAMS PROTECTED SUMMIT

FOR AMERICAN FAMILY INSURANCE
THE BRIEF

As an expanding player within their category, American Family Insurance (AFI) wanted increase brand recognition, communicate their core value proposition, and expand its consumer database within key growth markets.

Objectives

  • To make a tangible connection with consumers that highlighted AFI’s commitment to encouraging people to pursue their dreams with the peace of mind that the brand would be there to protect them every step of the way.
  • Combine both live events and digital into a single experiential execution that inspired consumers to engage the brand.
WHAT WE DID
  • Hero created the Dreams Protected Summit, a live speakers tour across 8 key markets that featured high level celebrities sharing their blueprints to success.
  • Celebrities included: Soledad O’brien, Kevin Hart, George Lopez, Daymond John, Rosario Dawson, Wilmer Valderrama, and America Ferrera.
  • Each event hosted 3K-4K consumers that pre-registered through a proprietary online platform.
  • To expand the program’s reach each speaker was videotaped and syndicated online through various platforms.

afi-collage

DREAMS PROTECTED TOUR ATLANTA

INFLUENCERS, DREAMERS & ACHIEVERS: WILL PACKER

DREAMS PROTECTED SUMMIT RECAP

ADIO CAMPAIGN

adiomagt

adiomagb

adioslog

Adio Relaunch

Iconic Footwear brand Adio tapped us to create their campaign to re-launch the brand.

All I Know Campaign

We executed an integrated brand campaign that consisted of print, digital and an interactive application.

adio01

adio02

ADIO FOOTWEAR

60 sec. spot

pfh03

pfh04

pfh00

pfh02a

pfh01

GRACE NUFF HYDRATION

ADVERTISING CAMPAIGN
THE BRIEF

Develop a communication strategy and creative ad campaign that uniquely positions Grace Coconut Water as the preferred coconut water brand in NYC.

WHAT WE DID

Developed an integrated ad campaign leveraging the brands Caribbean heritage.

graceny

graceoffice

gracenyw

nycfull

officefull

graceproduct
productoffice

STREET SCIENCE FOUNDATION CAMPAIGN

The Foundation

The Street Science Foundation was created to helps kids in need of an inspirational spark. The goal is to push them toward academic achievement while helping them to uncover their inner genius.

LIFE’S REAL! GET SMART!

tv spot

NINTENDO DS

THE BRIEF

Nintendo was looking to build relevance and market share  for the DS console and software titles amongst women 18-34.  We were tapped to help identify a female celebrity that had a high impact amongst the target audience and build an integrated campaign to help create excitement and awareness around the product the offerings.

WHAT WE DID

We identified and led all negotiations to acquire Mega Super Star Beyonce Knowles. An integrated team of agencies was led  to develop the brands first ever globally integrated campaign, which included two TV spots, Tour Sponsorship, Digital and PR initiatives.

sweatlogo

FITNESS FESTIVAL

Produced multi Day Fitness Festival called SweatUSA featuring industries top celebrity trainers.

U.S. ARMY

foylogo

A LOOK BOOK

FOR IPPOLITA

THE BRIEF

Ippolita was looking for a makeover of their current website.

WHAT WE DID

UI/UX Direction and Design

A LOOK BOOK

FOR IPPOLITA

THE BRIEF

David Webb was looking for a makeover of their current website.

WHAT WE DID

UI/UX Direction and Design

STORY HALF TOLD

FOR PFIZER
THE BRIEF

Pfizer wanted to develop a campaign that elevated public understanding of metastatic breast cancer (MBC), dispelled misperceptions, combatted stigma and expanded the overall breast cancer conversation to be more inclusive of metastatic breast cancer. This unbranded campaign was to focus on supporting women with with metastatic disease in multiple aspects of their lives – at home, the doctor’s office, the workplace and in society at large. The directive was to develop a content driven campaign that leveraged social media as a platform for storytelling.

WHAT WE DID

Hero developed A Story Half Told, photo essay campaign, which commissioned well known, influential photographers to capture the daily lives of women with metastatic breast cancer. While these photographs document the realities of metastatic disease, their purpose is to show how these women are living their lives to the fullest.  Content was distributed across social platforms including; Facebook, Twitter, Instagram and YouTube. The program was nominated for a 2016 Cannes Lion and 2016 Sabre Award.

sht image collage large

HOLLEY KITCHEN & ANGELO MERENDINO

sht imac

sht instagram

sht devices

THE DREAMS PROTECTED SUMMIT

FOR AMERICAN FAMILY INSURANCE
THE BRIEF

As an expanding player within their category, American Family Insurance (AFI) wanted increase brand recognition, communicate their core value proposition, and expand its consumer database within key growth markets.

Objectives

  • To make a tangible connection with consumers that highlighted AFI’s commitment to encouraging people to pursue their dreams with the peace of mind that the brand would be there to protect them every step of the way.
  • Combine both live events and digital into a single experiential execution that inspired consumers to engage the brand.
WHAT WE DID
  • Hero created the Dreams Protected Summit, a live speakers tour across 8 key markets that featured high level celebrities sharing their blueprints to success.
  • Celebrities included: Soledad O’brien, Kevin Hart, George Lopez, Daymond John, Rosario Dawson, Wilmer Valderrama, and America Ferrera.
  • Each event hosted 3K-4K consumers that pre-registered through a proprietary online platform.
  • To expand the program’s reach each speaker was videotaped and syndicated online through various platforms.

afi-collage

DREAMS PROTECTED TOUR ATLANTA

INFLUENCERS, DREAMERS & ACHIEVERS: WILL PACKER

DREAMS PROTECTED SUMMIT RECAP