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fieldfluence

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WHAT IS FIELD-FLUENCE?

Combining both regional marketing and influencer marketing, Field-Fluence is the modern reinvention of a proven marketing approach-Field Marketing. Field-Fluence’s marketing approach strategically leverages 10 key influencer markets to drive ground level affinity and adoption patterns amongst Millennial consumers on a global level. If you win with Millennial in the10 Field-Fluence markets you can conceivably win with Millennial around the world!

 

INFLUENCER NETWORK

 

Hero has the largest Millennial influencer network in the US. From college students, creative professionals, artists, entertainers, entrepreneurs and thought leaders, we leverage our network to help us activate and create organic adoption of our clients products and services.

HYPER LOCAL IS THE NEW GLOBAL

PEOPLE
PLACES
THINGS

A one-size fits all approach doesn’t work with this generation. Brands must demonstrate and intimate understanding of each markets cultural/lifestyle nuances. More importantly those nuances must be evident in your local marketing campaigns. Hero looks at all the dynamics that make each market unique from media, events to the people who are creating trends. This data is critical to how we develop our clients individual marketing plans.