Pepsi BCB
Winning several awards including the Best Experiential Latino Program of the Year for 2008 & 2009 by the Latino Youth Intelligence Report and named best practices program by Pepsi. The program was executed around relevant Latino & mainstream destination events (Latin Alternative Music Conference, MTV VMA”S, Latin Billboard Awards, Latin Grammy’s). The focus of the program was to make the consumers feel like they were the stars like walking down the “Blue Carpet” while being photographed by the paparazzi.