We were tapped to manage the US Army’s activation of Nascar. Our responsibilities included the development of all consumer interactions, lead generation, management of all assets and overall logistical management.
We developed the Strength In Action Tour which included several “soldier simulations” and show vehicles. Implemented full E-lead technology as well as RFID footprint tracking. Made engaging NASCAR patrons onsite available to recruiters, and created real continuity from the track to the sponsor village.
The program returned over 60k qualified leads and the conversion on leads was 17% higher on this tour versus other Army event programs.