Rich Schlansker joins Hero as Managing Director and Head of Original Entertainment Production of Hero’s newly formed original entertainment production subsidiary, Hero Studios. Schlansker, will oversee both Hero Studios, original entertainment and branded entertainment divisions. With a focus on digital, Hero Studios, will seek to create compelling new content ideas for networks and on-line only platforms looking to establish greater equity with Millennial viewers. Additionally, Hero Studios will build off of the momentum of its parent company, Hero Group by working closely with brands to develop proprietary content and enhance their storytelling through the creation of original branded entertainment works.

Prior to joining Hero Studios, Schlansker has amassed a resume as a Director and Producer of unique corporate, musical, comedic and entertainment based content for some of the world’s top companies, artists, record labels and television networks.

He has directed and produced branded content projects and web series for corporations such as Novo Nordisk, Nikon, Microsoft Windows / HP, American Family Insurance and the week- long launch of the Sports Illustrated Swimsuit Edition. Other projects include the 26-part “Katie Brown Workshop” for PBS and a culinary series for AOL’s KitchenDaily.com featuring Top Chef host Gail Simmons.

To date, he has directed and produced 11 broadcast comedy specials including the upcoming Centric Comedy All-Stars 2015, Centric Comedy All-Stars 2014 and 2013, Centric’s Next Comedy All-Star, and Stand Up For Family 2010-2013. He most recently directed the upcoming Comedy Central Special Lil Rel “Relevent which is Executive Produced by comedian Kevin Hart.”

Rich directed the reunion concert for Yoko Ono Plastic Ono Band at the Brooklyn Academy Of Music including special guests, Eric Clapton, Paul Simon, Bette Midler, Scissor Sisters, Thurston Moore, Kim Gordon, and Mark Ronson; Yaz / Yazoo’s Reconnected Tour at New York’s Terminal 5; Loreena Mckennitt’s “A Moveable Musical Feast” (live performance / tour documentary DVD and American Public Television special, Quinlan Road), Erasure “On The Road To Nashville” (live performance DVD / CD release, Mute Records), music videos with Jimmy Buffett for Discovery Networks Planet Green Channel, Ledisi “It’s Christmas” (EPK, Verve Records Group), and Loreena McKennitt’s “A Midwinter Night’s Dream” (EPK, Verve Records Group).

Rich served as Senior Producer on Paul McCartney’s “Back In The US” DVD and ABC primetime network special. He also produced Elton John’s “One Night Only” television special for the BBC. Rich has worked with other artists such as U2, Peter Gabriel, Bush, The Who, Stereophonics, Jamiroquai, Limp Bizkit, Filter, Run DMC, Mariah Carey, Garbage, The Black Crowes, Great Big Sea, Joshua Redman, and the Czech Philharmonic Orchestra.

Prior to that he spent three years at VH1, producing the “Rock Across America Series”, and the network’s artist profile features. He also produced the VH1 music special with George Harrison and Ravi Shankar that was recently featured in Martin Scorsese’s HBO documentary “George Harrison: Living in the Material World”.